Success story

How an FMCG major freed ₹100 crore without losing a service point.

Five divisions. 1,000+ SKUs. 20+ production units, 40 warehouses. ₹150 crore of orders went unfulfilled every year — growth funded and lost in the same breath.

35 → 28Days of FG cover
₹100 CrWorking capital released
90% → 97%Service levels
40% → 83%Modern trade fill rate
2×Turnover, over the tenure
Selected work

Results delivered, not proposed.

Dabur India
Senior GM — Supply Chain

₹100 crore of working capital released

5 divisions, 1,000+ SKUs, 20+ plants. FG inventory 35→28 days, service 90%→97%, modern trade fill 40%→83%. Logistics held at 4.5% of revenue for five years while turnover doubled.

Britannia Industries
GM — Replenishment

Availability lifted from 80% to over 95%

50+ manufacturing locations, 400 SKUs, ₹300 Cr logistics spend. Modern trade & export service ~60%→~90%, APO implemented, 80-person team at 90%+ retention.

Goodyear India
Director — Supply Chain

₹10 crore saved; best-managed supply chain, 2 years running

Capacity-constrained, near-zero-error environment: ~7% logistics savings in two years, record-low inventory, global recognition in Goodyear's S&OP system twice.

Apollo Tyres · PepsiCo
Head SCM · VP Logistics

₹19 crore of freight & logistics cost removed

Apollo: ₹9 Cr cut from a ₹70 Cr freight base across 5 plants, 6 RDCs, 120 warehouses. PepsiCo: ₹10 Cr saved; India's first Customer Demand Forecasting module.

What leaders say

Trusted by the people who watched the numbers move.

”

Sujit brought a rare combination of deep supply chain expertise, commercial judgement, and calm, empathetic leadership. Under him the function moved from firefighting to a structured, disciplined operating model.

Sandeep Mahajan
Former Chairman & MD, Goodyear India Ltd
”

Sujit was one of the pioneers in building a scientific supply chain architecture in Dabur, crafting the metrics that improved service levels and rationalised costs. His contribution was both seminal and impactful.

Sunil Duggal
Former CEO, Dabur India Ltd
”

Sujit led transformation of the supply chain from spreadsheet-based to a digital, tech-led system with great leadership and professionalism. Fill rates, inventory days and logistics cost improved dramatically within a year.

Vinay Kushwaha
Advisor — ex HUL, Unilever, Britannia, Dabur
”

He doesn't just optimise supply chain operations — he drives them with an eye on the bottom line and business growth. A strategic collaborator and disciplined leader, and a tremendous asset to any executive team.

Mitesh Mittal
APAC P&L Leader & CFO — Otis, Goodyear, UTC
”

With 35+ years of experience, Sujit brings deep expertise across the end-to-end supply chain — S&OP, logistics, network optimisation, working capital and technology-led improvement, with strategic thinking married to practical execution.

Rajeev Anand
Ex-Chairman & MD, Goodyear India Ltd · Non-Exec Chairman, DIC India Ltd

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